Rambler Sports Locker
September 2019 - Present
I developed Rambler Sports Locker's creative content strategy for various Loyola University Chicago athletic events, including the 2021 Missouri Valley Conference Men's Basketball Tournament, the 2021 Division I NCAA Men's Basketball Tournament, and March Madness Selection Sunday 2022.
After being promoted to Social Media Manager in September 2022, I strived to provide our audience with a mix of live coverage and behind-the-scenes content. I focused more on our TikTok efforts, where I increased our follower count by over 500%.
September 2022 - MARCH 2023
In my role with the Cougars, a junior hockey team in the United States Premier Hockey League, I was responsible for covering games and team events live on their Twitter/X, Instagram and Facebook accounts.
January - April 2022
My main responsibility as a social media marketing intern at Bleav was creating graphics and writing copy for promotional social media posts across our Twitter/X and Instagram.
I also assisted in the expansion of Bleav's Instagram Reels content efforts, where a video I edited and published brought in a 45% increase in account reach and a 255% increase in content interaction.
I also strived to make Bleav's content more interactive. To celebrate MLB Opening Day, I created a "Tap and Hold" Instagram story that encouraged followers to make a World Series prediction and share it with us on our various platforms.
Quinlan School of Business
As part of my Sport Media class, I spearheaded a social media takeover of Quinlan's official Twitter/X account to cover the Water Tower Open, an event focused on educating Loyola University Chicago students on the eSports industry.
I oversaw the branding and promotion of the event, which included creating the event's logo and approving graphic templates to be used during the event. I wrote copy and published tweets to the Quinlan account, which included multimedia content of the event's activities, facts and figures from presentations, and highlights on the event's guest speakers.