WESTSIDE CHILDREN'S THERAPY
OCTOBER 2025 - PRESENT
I help manage our day-to-day social media content creation and publishing across Facebook, Instagram, TikTok, YouTube, and LinkedIn. I oversaw the overhaul in our vertical video strategy, positioning Westside as a thought leader in pediatric therapy and celebrating the achievements of our patients and team members across our 30+ locations. This initiative helped increase our engagement across all platforms, including a 34% increase in our TikTok following.
Vertical Video
Graphics/Carousels
Corporate Communications
Rambler Sports Locker
September 2019 - DECEMBER 2023
I developed Rambler Sports Locker's creative content strategy for various Loyola University Chicago athletic events, including the 2021 Missouri Valley Conference Men's Basketball Tournament, the 2021 Division I NCAA Men's Basketball Tournament, and March Madness Selection Sunday 2022.
After being promoted to Social Media Manager in September 2022, I strived to provide our audience with a mix of live coverage and behind-the-scenes content. I focused more on our TikTok efforts, where I increased our follower count by over 500%.
Tiktok
X/Twitter
Instagram
Instagram stories
CHICAGO COUGARS
September 2022 - MARCH 2023
In my role with the Cougars, a junior hockey team in the United States Premier Hockey League, I was responsible for covering games and team events live on their Twitter/X, Instagram and Facebook accounts.
Bleav network
January - April 2022
My main responsibility as a social media marketing intern at Bleav was creating graphics and writing copy for promotional social media posts across our Twitter/X and Instagram.
I also assisted in the expansion of Bleav's Instagram Reels content efforts, where a video I edited and published brought in a 45% increase in account reach and a 255% increase in content interaction.
I also strived to make Bleav's content more interactive. To celebrate MLB Opening Day, I created a "Tap and Hold" Instagram story that encouraged followers to make a World Series prediction and share it with us on our various platforms.
